TBH its not the Googles I'm worried about. They're under a fair amount of scrutiny, but ultimately, I think its mostly chicken little screaming regarding the 'how' of how they'll use this data. The ones I'd be more concerned about are the ones not on your radar. Google knows security, anonymity, they have share-holders, governments know to regulate them, etc.
What you really have to worry about is the companies getting data on you with out your permission that you have ZERO knowledge they are doing so, and as well, almost no ability to know they are taking data on you.
The reality is, most people are almost completely ignorant of how much real world data on them is out in the wild with no google or facebook or any tech giant involved. I can't get into too much detail on it, but the data is there. You just have to be savvy enough to find it, process it, predict, and refine.
TBH its not the Googles I'm worried about. They're under a fair amount of scrutiny, but ultimately, I think its mostly chicken little screaming regarding the 'how' of how they'll use this data. The ones I'd be more concerned about are the ones not on your radar. Google knows security, anonymity, they have share-holders, governments know to regulate them, etc.
What you really have to worry about is the companies getting data on you with out your permission that you have ZERO knowledge they are doing so, and as well, almost no ability to know they are taking data on you.
The reality is, most people are almost completely ignorant of how much real world data on them is out in the wild with no google or facebook or any tech giant involved. I can't get into too much detail on it, but the data is there. You just have to be savvy enough to find it, process it, predict, and refine.
In terms of morality? I don't know.