People have no idea what they want or need, or even what they like. Observe the following empirical evidence as presented by respected marketer Malcolm Gladwell:
Also, that bit about a heart valve is a sly reference to a famous polymath-type who invented a revolutionary kind of heart valve as just one part of a long and incredibly varied career. Can anyone remember who this is? Google is giving me nothing.
http://www.youtube.com/watch?v=iIiAAhUeR6Y
Also, that bit about a heart valve is a sly reference to a famous polymath-type who invented a revolutionary kind of heart valve as just one part of a long and incredibly varied career. Can anyone remember who this is? Google is giving me nothing.