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I don't see how a loss of tens of millions in revenue qualifies as "irrelevant". Even if it wasn't part of their business plan, it is money lost.


Because it's money they weren't planning on making, and could easily replace severalfold through one of several quick, simple changes to their site if they cared to. They weren't re-investing it in the business, using it to grow or hire; it was simply sitting in their coffers or being paid out as bonuses and charity donations. In short, if you consider Craigslist a black box, losing this income source will have no visible effect on the external operations of that black box—it will be as if it hadn't happened.


The relevance to the biz depends on where that revenue was going.

Suppose that $100M/year had been going into Craig Newmark's bank account and he had been contributing that money to charity on a regular basis.

Reducing that $100M to $30M would be irrelevant as far as Craigslist-the-company is concerned even though it would be a big hit to the charities.

Craigslist is believed to be owned by a couple of people plus EBay's 25%, so the above scenario is possible.




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