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> How would you know to ask the doctor about it during your annual check-up, if you aren't aware of the existence of the drug?

I don't rely on business users asking me about technical solutions to their problems based on advertisements they've seen, and I'm not in a field with as much required specialized prerequisite and continuing education and mandated licensing as medicine.

Now, certainly there are patients that meaningfully contribute by, e.g., actually doing deep dives in the scientific literature related to their diagnosis and related treatments, and bringing questions and references derived from that research to their doctor, which really does cover things at a level that the average practitioner might not be aware of for a particular conditjo . But the kind of ads in popular media are of marginal if any value to them.

> As others have mentioned already, doctors do not tend to track every single new medication for every possible little condition that their patients could have.

They are bombarded with even more aggressive marketing than the public is for any of the ones that are spending money on public ads, so even if there is a real issue here, public-facing drug ads are not directed at solving it.



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