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Until recently, I worked at a company that sends these people to Iceland, among other places.

Influencers end up in that career for a reason. They are, in general, everything you'd expect them to be: flaky and privileged almost as a rule. They're not bad people per se (no tantrums that I've seen), and are often well-meaning, but most are desperate to be famous. These are the same people who competed to be on The Bachelor or Dancing with the Stars as a means to improve their marketability. They have no real marketable skills other than marketing themselves.

Thus it should surprise no one that they are terrible tourists. If I could speculate, it's a combination of cluelessness, lack of interest in researching anything about their destination (other than good photo spots), and a low-key sense of privilege that "it's not that big of a deal" if they do something that might be harmful. In other words, they are a lot like average tourists but with bigger egos.




Not just bigger egos: instagrammers naturally compete for attention, it's basically their job to one-up their peers. Regular tourists may occasionally want to do so as well, but it's entirely optional for them.

It's like professional vs recreational sports: some hobbyists might be misguided enough to take PEDs, but for a struggling professional they will appear like a possible livelihood-saver.


>Thus it should surprise no one that they are terrible tourists.

is it even them?

1 instagrammer is ok, if they have 1 million followers though and a fraction of those people follow the same path then everything get's trampled.




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