On: Ask HN: Stuck with an unpronounceable product name

[lacampbell]

it took years to find consensus on pronouncing “azure”

I don't think there's a consensus. I certainly don't call it "ah zherr" like microsoft do.

[SAI_Peregrinus → lacampbell]

I just pronounce it like the color azure. ˈæʒər. ˈeɪʒər would be ok too if that's how you pronounce the color.

[lacampbell → SAI_Peregrinus]

In my variety of English it's something like æ-ʒu-ə, which is exactly how I pronounce the colour. I was a bit shocked when I heard the american pronounciation.