Yes, I've done it before. It wasn't a software product, but it applies.
Had a client who had written a collection of really interesting books. They sold well given that the client is a world renowned scientist.
The latest book sold well during her live presentations but poorly online/offline.
The reason was that the name absolutely sucked. It was just awful.
The client wanted to rewrite the book and re-launch it with another awful name. I just told them to rename it, change the cover image to something related to the new name, get a new isbn, and ship it.
They worried about about people recognizing the product. And well, it really wasnt a big deal. All materials were updated with the new name and a press release was sent to sort of make it official.
No one cared. People loved the new name (I came up with it!). The book sold really well.
I told them to use this as a funny anecdote when presenting the book. They did and people loved the story.
So, go ahead and change the name, the branding in all related materials (you can even lazy out and include a pop up that states the change and not update anything else), and post a press release. Have everyone refer to it by the new name and get on with sales.
If you have any specific questions feel free to reply or email me.
Had a client who had written a collection of really interesting books. They sold well given that the client is a world renowned scientist.
The latest book sold well during her live presentations but poorly online/offline.
The reason was that the name absolutely sucked. It was just awful.
The client wanted to rewrite the book and re-launch it with another awful name. I just told them to rename it, change the cover image to something related to the new name, get a new isbn, and ship it.
They worried about about people recognizing the product. And well, it really wasnt a big deal. All materials were updated with the new name and a press release was sent to sort of make it official.
No one cared. People loved the new name (I came up with it!). The book sold really well.
I told them to use this as a funny anecdote when presenting the book. They did and people loved the story.
So, go ahead and change the name, the branding in all related materials (you can even lazy out and include a pop up that states the change and not update anything else), and post a press release. Have everyone refer to it by the new name and get on with sales.
If you have any specific questions feel free to reply or email me.