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> The two names can co-exist

That's what I'm wondering the most actually.

I think the least intrusive way to do it is to introduce a literal clone of the product under a different name. Make it clear that it is the exact same things as the original.

What I can't find is any examples of anyone doing this. Also, not sure how would the mighty Google react to these shenanigans and if their automata won't decided to delist both products just because it looks fishy.



Yeah, I wouldn't recommend doing so without consulting with an SEO person.

I don't think you will necessarily get dinged by Google, but a slow trickle towards a new page may kneecap both.


SEO is overrated in most cases these days. Nobody searches for stuff anymore. They find you mostly through social media, non-social media, and word of mouth.


Search is still hugely important. If you have a podcast ad or a tradeshow booth people don't remember you by your company name. They remember you as "that one company that does x". You need to make sure you show up as that company that does x, otherwise your competitors will eat up your marketing budget.


This is far from true. It depends on the business, but search is a massive source of traffic for all sorts of businesses.


I definitely search for stuff. Not only that, but I search for things that I’d first heard through word-of-mouth.




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