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Yes, I think we're not active enough in developer communities in general. Whereas facebook, 37 signals & co must have no problem finding software developers, it's harder for companies that didn't make a name in the developer community yet.

However, the focus of my blog post was more to identify what things a startup could do to help software companies finding talent. Easing the workflow or adding some screening steps are examples of what a startup could do to solve this problem, which is a major one for tech companies and where a lot of money is spent.




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