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> See Amazon Basics? Sellers sell on Amazon, Amazon tracks what sells well, enters market with same cheaper product and puts you out of business.

Or they contract with you to sell a private label version of your own product.

For example, Ergotron makes a very nice quality monitor arm:

https://smile.amazon.com/dp/B00358RIRC/

Amazon Basics has a monitor arm that looks just like the Ergotron, except it's all black instead of silver and black.

https://smile.amazon.com/dp/B00MIBN16O/

I have a couple of the Amazon arms. The reason they look the same is because they are made by Ergotron. It says so right on the box:

Ship From: Ergotron Inc - Private Brands - US



Sure, they partner with you and force you to sell the same thing for less money, with less brand recognition.

All under the implied threat that if you don't partner with them, they will go to a competitor and push that product before yours.




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