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New Hotmail overshoots audience (zdnet.com)
1 point by willarson on May 7, 2007 | hide | past | favorite | 1 comment



I think this article has some interesting points about tailoring things to your audience, and thinking about who your audience is.

Specifically for Hotmail, I prefer the newer Windows Mail (or whatever they call it this week) version to the old Hotmail, but my mother was completely unable to use the new version.

I guess this is the danger when trying to create a product that is all things to all people... Microsoft's solution seems to be to have two products and pretend they are just one.




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