"Seth Godin is well known for giving glowing reviews to dozens of books in exchange for the same when he releases a new book. Again, this is brilliant marketing and there’s nothing wrong with it."
When marketing crosses the line into blatant lying, it's no longer brilliant and there definitely IS something wrong with it. Unless your selling "Get rich quick" dreams like the author of course.
When marketing crosses the line into blatant lying, it's no longer brilliant and there definitely IS something wrong with it. Unless your selling "Get rich quick" dreams like the author of course.