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"The more you and your friends are active, the higher your level and the higher your points. And points mean prizes; unlock new content as you progress."

What prizes? I don't see any further explanation of this anywhere on the site. What are the point values for these prizes? What kind of content am I unlocking? Advanced exercises, tips, what?

It's really not clear what happens after I do the exercise, tell my friends and get some points, but apparently something will happen.



How'd best to clarify that. Should we clarify the prizes inline e.g.

"Unlock prizes such as content x,y,x"

Or would it be better to have another page that delves into those features in more detail.

We don't have much experience of doing that whole user-journey bit on a website so all input welcome!


Why not just say "Use your points to unlock new content" which does away with the concept of prizes altogether.




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