Tumblr Adds $25 Million in Funding

[davidedicillo]

http://mashable.com/2010/12/17/tumblr-funding-4/

[kmfrk]

For a moment I thought that they'd just received more money, but it seems like it's just a confirmation of earlier rumours: http://news.ycombinator.com/item?id=1941227.

[waleedka]

Anyone knows how they make (or plan to make) money? They don't put ads, and I don't see premium services offered at sign up?

[unicornporn → waleedka]

This is their only attempt at making money that I know of: http://www.tumblr.com/themes/premium

[thesethings → waleedka]

You can also buy paid placement in their Directory tool (which is like a really nicely curated "suggested user to follow" dynamic).

[waleedka → thesethings]

Interesting. Although, it doesn't strike me as a scalable business. At least not to the point of justifying such big investment.

[jdp23]

It's actually $30M -- TechCrunch has an update at http://techcrunch.com/2010/12/17/confirmed-tumblr-raises-25-...

Current investors Spark and Union Square went in for $5M each and Sequoia took $20M.

[michaelelliot]

Let's hope they spend it on some well needed server infrastructure.

See: http://techcrunch.com/2010/12/17/ok-tumblr-this-is-getting-j...

[unicornporn → michaelelliot]

Let's hope they spend it on finding a way to actually make money (other than receiving donations) so I can keep using Tumblr. I like it.

[away]

Will they use that money so that they can let readers post comments?