average booking rate is likely under 50% (high dollar hotels will always have rooms available), and you can bet their expenses are through the roof. $1.6MM does not represent a week of income. It is definitely a big hit.
No matter, the fine is purely penalty anyway. They aren't making extra money from denying public beach access.
I've only been going there for a few years now (for a meal now and again), but in those few years I see clearly marked public parking, clear signs that "public beach access is this way", and about half the time, the person in front of me is clearly telling the gate clerk that they are there for public access, and they are directed to the public part of the garage. So this fine is puzzling to me.
Perhaps at the times I go, heavy visitor season (3 day weekends, mother's day, etc), they follow the rules but "most" of the time they ignore them? Still, to my eye, the signage is very prominent and it's clear that public access is available.
No matter, the fine is purely penalty anyway. They aren't making extra money from denying public beach access.
I've only been going there for a few years now (for a meal now and again), but in those few years I see clearly marked public parking, clear signs that "public beach access is this way", and about half the time, the person in front of me is clearly telling the gate clerk that they are there for public access, and they are directed to the public part of the garage. So this fine is puzzling to me.
Perhaps at the times I go, heavy visitor season (3 day weekends, mother's day, etc), they follow the rules but "most" of the time they ignore them? Still, to my eye, the signage is very prominent and it's clear that public access is available.