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Google takes about 75% of all ad revenue flowing through their platform? And I thought Apple had a sweet deal taking 30% of app store revenue.


No, Goog takes 32% if you're a nobody. I think it's 50% on YouTube. Who knows what heavier hitters get.

If you're big enough, you can do direct deals with big enough advertisers and low-level geo-targeting.


Where are you getting that number from?


Just a misunderstanding, I suppose, of the meaning of "Google and Facebook take 76% of all advertising revenue."


Google Ad != Appstore App




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