Honestly, that branding for actual meat also makes me feel like I am getting a commodity product: I start to associate the food item together with all of the other food items I get which are "this same thing with different condiments" as opposed to "this unique meal that is notable for being from this restaurant". I actually really like the Impossible Burger, but it now feels like I am ordering the exact same product from every single restaurant... and this is not at all helped by how, to maintain the strength of their brand, they insist on certain kinds of preparations of their patties.
