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The target audience for this are likely to use off-the-shelf solutions as much as possible. Apps like Adobe Spark make that clear; while Illustrator and InDesign are superior choices for the professional, IG is all about speed and frequency of posting.

So Adobe Spark lets you grab pre-made, somewhat professional looking templates abd make basic edits to colors and typography. It's a much faster and less rigorous workflow than what a designer would go through to create pro content for IG/Twitter.

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