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> and they punish users for blocking it with an 8-second loading delay

Google and the other search engines don't show AMP links if you have JavaScript disabled because it is impossible to prerender them without JavaScript, so you shouldn't even see AMP links without JavaScript. This criticism is nonsensical.

> Google doesn't have a right to damage/destroy the Web or take control away from publishers so that Google can compete with Facebook and Apple

The publishers get to decide if they want to integrate with Facebook, Apple, and all the AMP caches. The former two they have less control over because they only go to one company and don't have open governance.

> Publishers don't want AMP

They want the first two even less, but I don't see anybody complaining about that. As I said earlier, the problem for publishers is that users demand instant loading. AMP at least lets the publishers control analytics, ads, A/B testing, etc.

But we've gotten way off track again. Users demand instant loading pages. How do you solve it? Would you rather have Google require the publishers directly integrate with them as Apple and Facebook have done and not allow other link aggregators to benefit? Users also like RSS, which takes even more control away from publishers, does not allow above-the-fold loading optimizations for users, and has a much less rich experience, but nobody here has ever complained about RSS.




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