Each time I have replaced my development laptop, I have on occasion attempted to spec a fully equivalent machine from other vendors. I have not been able to do that.
I factor in the quality of the keyboard and monitor, and durability of the hardware. I also factor in spec-for-spec identical hardware – equally fast RAM, SSDs, CPUs (including equivalent cache and e.g. virtualization features).
Even without assigning a price to the ability to run my preferred working environment macOS, the Apple hardware has come out ahead price-wise.
This is given that I make efficient use of the hardware.
When comparing Apple’s new pro monitor, it should be compared fully. The color space, contrast, and color resolution on it are top-class. I wouldn’t need it for programming so it would be a waste. For those who do need it - for, say, film editing - I understand that it’s a pretty good deal.
This is not about the new Pro XDR Monitor. Which is a pretty damn good price if you ask me, there isn't a single monitor out there that can compete with its spec and price.
But the parent were asking for a normal 5K, Apple Branded Monitor. Or more like a LG 5K Monitor with Apple's logo. The 5K Monitor sold by LG were $1200, and it was exactly the same as the panel being used in iMac 5K. Why would you want one that has Apple logo on it, likely costing $2K, that was my question. I don't mind Apple made one, please do. But I don't see any business reason or value proposition other than "I want it".
I can imagine an $1800 Apple monitor that would compare favorably on price. Say 43”?, 6K 60Hz?, big and good color space, flawless panel, near-Homepod quality speakers, good USB-C charging.
I searched for a good monitor. I ended up buying the $900 LG 32UD99. It’s a 32” 4K IPS 10-bit HDR monitor with USB-C charging and FreeSync support. It’s pretty great! However it’s not as good as it would be if Apple had designed and made it. It’s somewhat flimsy, the panel has patchy light, and the UI is quite poor. I might in some cases pay x hundred dollars for the level of quality I’d expect in an Apple version of that niche of monitor.
HOWEVER! There are those people who pay extra for Apple just for the surface value. People who don’t actually benefit from the spec they’re paying for. I don’t disagree with that per se :) It’s just not always the case.