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Milkshake as a product and company looks well executed.

However, I wonder if these website builders are a fallacy. If you make money with your business get a team building your custom site, if not just put your opening times right on Google Business without having a website. A half-baken website also done with a builder is still work and if nobody drives by, why the hassle?

And most builders I know still have subpar mobile responsiveness. How is Milkshake in this regard? Are there any examples?

Having a site on a domain you own is critical as an anchor, if you only list on third party sites and for whatever reason they take your listing down your business evaporates overnight.

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