Oh yay!!! I was super nervous giving that talk, but I do love side projects.
This one is a mix. I have a side project running an Instagram account so had seen first hand a lot of the needs you run into with a single link in bio, plus all the different neat linking solutions (shout out to another Australian company - Linktree!).
So when it came up in Dec that we were thinking of an angle on the website market, and our marketer suggested we think about Instagram, it all clicked.
