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Your 3-series buyer who spent $3k on a 2013 Mac Pro to occasionally open Lightroom is a market segment that will gladly spend $6k on a 2019 to do the same.

This is the market segment that buys a RED camera for home movies and then sells it on eBay because it turned out to be too complicated to use. But a Hollywood-caliber Mac is no more complicated to use than a consumer Mac, and will likely do well in this market.

The people upset over the 2019 Mac Pro are the ones who just wanted a modular Mac like the PowerMacs of 15-20 years ago. The image-conscious buyers likely aren’t nearly as price-sensitive as you imagine them to be.




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