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I think this is a good example of how bad wording in an opening paragraph can turn readers off. Here's what I took from that paragraph:

* destop computer interfaces haven't changed much in 30 years -- that is bad

* people use smartphones and tablets more than desktop computers -- because they are better

* desktop computers should work more like phones/tablets

I don't have a problem with conceptual designs, and I would encourage exploration of different types of user interfaces (both on desktop and mobile). However, after reading that first paragraph on the web site (and watching the video), it was my perception that the author seems to believe the above three points are absolute, and they show nothing that convinces me that any of them are true (and in fact, some of what was shown had the opposite effect).

IMHO a better approach would be to be less dismissive of "older" technology, and rather simply state that you are exploring an alternative interface, and explain specifically why you think it is better.

In other words, make your case for why your interface is better, then let the reader decide whether they are convinced (rather than just stating that a particular kind of interface is better as a matter of fact).



Indeed. It was this line of thinking that got us Windows 8.




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