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This seems to be a way for Google to make revenue from news sites and is a clear abuse of monopoly power. When I click on an AMP news link, I see a “carousel” at the top that shows multiple news articles. I can go to various articles on a topic by swiping left or right, all without going back to the news site.

But now that Google has removed the link to visit the site, it is clear they don’t want you to visit the actual news site but do everything through Google.

This means that only the Google ad network will be allowed, so they stand to benefit from this arrangement, and news sites can have no hope of receiving any traffic.

No, multiple ad networks (100+) are allowed in google amp, so publishers are free to chose what monetizes best: https://marketingland.com/google-says-100-ad-networks-suppor...

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