Netflix and Google definitely care about encoding time precisely because their scale is so big. A 1% increase in encoding time could mean a difference of a tremendous amount of computing time and thus money.
Google and Twitch also care about encoding time, but in a different way - they have strong use cases for real time encoding being possible.
Everyone cares about decoding efficiency - Google wants you to be able to watch more videos and thus more ads. If your battery is dead, you can't watch any ads. Netflix wants you to get hooked on more series. etc.
> Just because something is open does not mean it is meant to serve consumers' interests.
This is true in general, but I really don't see how it applies to this case at all. The big companies have incentives that actually do line up pretty directly with user's interests.
"We will be satisfied with 20% efficiency improvement over HEVC when measured across a diverse set of content and would consider a 3-5x increase in computational complexity reasonable."
Google and Twitch also care about encoding time, but in a different way - they have strong use cases for real time encoding being possible.
Everyone cares about decoding efficiency - Google wants you to be able to watch more videos and thus more ads. If your battery is dead, you can't watch any ads. Netflix wants you to get hooked on more series. etc.
> Just because something is open does not mean it is meant to serve consumers' interests.
This is true in general, but I really don't see how it applies to this case at all. The big companies have incentives that actually do line up pretty directly with user's interests.