I'm responsible for external salesforce integrations at my company, this is a really critical acquisition. Salesforce feature categories are surprisingly easy to compete with (be it LeadSourcing, Pipeline Management, 3rd Party App distribution, Licensing, Performance, Design, etc.) because they do a relatively average job at each of them. There are dozens of competitors springing up, many of whom target one of these categories as a key selling point.
Now if you go into a fortune 500 sales meeting to pitch how much better the analytics stack of your CRM is, they will come back saying that Salesforce is clearly investing to be superior in that category for the long haul.
Honestly, while doing some business analyst job for a company, the higher up keep on bringing Salesforce as something we should consider for a B2C project. Their marketing force is something to recon - and the lack of basic knowledge about what they wanted to put on the market was frightening.
So, they’re not the best? People don’t seem to think clearly about this :(
I would NOT recommend it unless you have deep pockets for syncing to a 3rd party database like Amazon RDS or Heroku connect. Mostly because your database schema will go to shit real fast either because business users will modify it arbitrarily or because you'll struggle to understand the performance implications / indexing requirements of various Salesforce tooling.
Sometimes its easier to buy the second best at everything, (caught Microsoft) and benefit from everything supposedly working together, and a clear cohesive overall roadmap, than trying to stitch 200 individual products together, make them all pass data to each other naively, and hope that their feature changes and roadmaps stay aligned.
Oh yes ^^^ this. Where I work we recently upgraded from a single legacy product to another ERP, only for many secondary functions we went "best of breed" to additional SaaS products. It has had, literally, an exponential increase in the necessary resources to make them all work together. Keep in mind, the ERP we upgraded to also had modules for these secondary functions, but it was a case of Perfect-Is-The-Enemy-of-Good, and the sum of all parts is now much less than the mediocre Good we would have had with a single ecosystem.
Now if you go into a fortune 500 sales meeting to pitch how much better the analytics stack of your CRM is, they will come back saying that Salesforce is clearly investing to be superior in that category for the long haul.