Talking to the HN crowd about platform ownership is pointless. It's obvious that most people here are not able or willing to grasp the long-term consequences of super-centralization, including many so-called security and scalability experts. Not a big surprise, because a lot of them work for highly centralized platforms, aspire to become one, or to be bough by one.
Of course the HN crowd is willing and able to grasp the long-term consequences of super-centralization. But we also recognize that for the vast majority of the population, some of the benefits that a centralized solution provides - such as UX, discoverability and 'it just works' - are essential, and so far none of the well-meaning open alternatives can compete on those parameters, no matter how much I cheer for their cause. For the vast majority of people, a platform plagued by relatively vague issues like censorship and privacy is still better than a platform that is too cumbersome for me to understand or get started with (and let's be honest, that I've probably never even heard about) - it's simply a non-starter.
None of those are inherent to preventing users from controlling their data. A company can create (and make money off of) a product that provides all of them while using open protocols and data formats, with easy export functionality. I think the bigger problem is that users don't care whether they control their data, and companies are incentivized to maintain that control.
so? you're not implying I'm supposed to buy land, erect my own datacenter on it and lease my own backbone connectivity just to host a blog?
I think the author's rebellion is against user-generated content, when everything you post becomes someone else's data. That's definitely not the case with any cloud hosting providers.
As long as your Internet connection has decent upstream speed and latency, this is still a good option. A Raspberry Pi, for cryin' out loud, is roughly equivalent to a Cray 1/X-MP, so the need for huge "server iron" to serve even fairly large sites is a thing of the past except for shared server providers who want thousands of sites per server. If your site is static and you're running off a RAM disk or SSD, then you're as fast as pretty much anything you can buy. That said, S3 or Netlify are really easy and bring CDN and redundancy to the party, and neither can really lock you in if your content generation and DNS is under your control.
Yep yep, I run a cluster of 5 ODroix XU4's (not radically different than a Raspberry Pi), and even doing a ton of video streaming through Emby (which I hate), everything tends to perform just find for the up-to-three concurrent users that are ever on it.
Yes, no doubt this community has the largest percentage in both categories of "self-hosting". I have VPS's in multiple countries as well as hosting from my home.