Also MS has been improving it like crazy over the past few years. They clearly want to maintain their dominance in the data analysis space, but see the winds shifting away from Excel and are not waiting to become irrelevant.
But I haven’t met databiz people who switched from tableau to PBI. I’m not sure why as they look pretty similar on paper.
I think Tableau’s mental model is about exporting and storytelling while PBI is about reporting.
Personally, I find it harder to work with PBI because it’s the only license model more confusing that Tableau. And there’s no Tableau Public equivalent.