Thank you. You bring up a great point and I really debated over the title. I think the mechanics for D&R are pretty well known and most people are aware that it's a marketing effort that needs the extra work. I also think that once we connect the mechanics of Investment Crowdfunding to traditional fundraising, those steps become clearer too. So I didn't want to rehash a lot of what was already out there. The questions I get all the time come down to "How do I get started on this?" So I tried to couch it as that. Hopefully, an entrepreneur who is interested will then choose their Kickstarter or whatever or find the right IC platform like the one I linked to. I will write more on the subject. Thanks again!
I'd headline this "Some of my experiences with and thoughts on crowdfunding", instead of a "How-to."
Another option would be "What not to do when you seek to crowdfund your startup," as most of the subheads are "Don't do X."
I hope Joe writes more on the topic.