Google won't be the same company in a few years or so! They are no longer the same company (not run or driven by it's founder's ethos)... most recently saying they will block ad blockers.
Apple is all in on privacy ...Apple is as big or bigger then Google and makes it's money off of hardware & software not invasive/intrusive ads. Those who ride their same wave will no doubt see huge and or continued success!
Check back on that counter in a few years! It will be a different story I guarantee you!
You're kidding yourself. Those people you know who are switching are having no material effect whatsoever:
http://gs.statcounter.com/search-engine-market-share
If anything, their market share is going up.