They are called “western” values because their current form began with the Enlightenment and scientific revolution in Europe and have stuck around since then. But yes they’ve popped up temporarily in other past cultures like Ancient Greece. If you know of a better name than “western values” let me know.
They are called "western values" thanks to a very eurocentric (and somewhat ignorant) view of the world that was exported thanks to colonialism.
Many of the inventions and values attributed to "Western values/culture" are derived from non western civilizations (including a tremendous amount of math/science knowledge which was imported from the east).
Propoganda and lying through ommission is quite prevalant in western accounts of history, it may require studying abroad to realize the scope of this activity.
The enlightenment as a unified event exclusively across Europe is missing a lot. Scholarship is very much identifying more complexity here and the idea that liberal democracy can be assigned to Europe and nowhere else is falling apart.
This is why it is better to use the actual names of the ideas rather than describing them with a questionable provenance.
"Liberal democracy" is a much better term than "Western values".
