On: Book subtitles are getting longer because of SEO

[itronitron]

I know a shop that picked a 'Z' name so that they would be the last place that a prospective client called, their reasoning being that they would only get interesting jobs (the ones that everyone else said NO to) as a result.

[marvy → itronitron]

did it work?

[itronitron → marvy]

yes, it was a 2+ person prop shop and most of their projects involved some trial and error