I can only speak for myself, but while I don't disagree it's an issue to fix - the combination of (a) lack of actionable, checklist-able tasks to help and (b) the ever-present shrill alarmist tone is a hell of a one-two-punch in nudging people to shrug and nihilistically say 'why should I care?'.
It's tricky because those who would care about that topic are the type to be involved in the movement early on, so it creates a sharp divide of "i automatically care about this, it's self evident it's important" vs "make me care about it". Cynically, on platforms like twitter, most people are too emotionally exhausted to care about anything given it's an outrage culture in itself. (There's not a small part of me that wonders if that was half-planned, honestly. But that's the tin-foil hat side of me talking.)
It's tricky because those who would care about that topic are the type to be involved in the movement early on, so it creates a sharp divide of "i automatically care about this, it's self evident it's important" vs "make me care about it". Cynically, on platforms like twitter, most people are too emotionally exhausted to care about anything given it's an outrage culture in itself. (There's not a small part of me that wonders if that was half-planned, honestly. But that's the tin-foil hat side of me talking.)