The companies don't want that, because they are afraid of losing control over their "users" as the latter become more technologically literate and realise there are better alternatives.
You can already see some of this in things like DRM and adblocking, and of course the various walled gardens.
Mainstream software is all about keeping users blissfully ignorant and consuming.
You can already see some of this in things like DRM and adblocking, and of course the various walled gardens.
Mainstream software is all about keeping users blissfully ignorant and consuming.