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I liken it to drinking water.

No “significant” innovation has been done to H2O in a while. That hasn’t stopped plenty of companies getting built on selling what most people with disposable income can also get in high quality for free.

And much like already paying for iCloud, Google Drive, One Drive, or Dropbox, most companies that “subscribe” extra for water delivery to the water cooler in the break room, already pay a water bill.




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