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It's interesting you should bring this up, because I've thought a few times about trying to start an Education-based company after I graduate - it's something I'm both interested in and passionate about (several family members are teachers and headteachers, I've worked as an EFL teacher twice).

One thing that puts me off is what patio11 mentions - selling to schools and universities would be difficult and it's unclear whether they actually want it. OTOH, it does seem like a lot of individuals in education are interested in the potential of e-learning (to give their institution a USP if nothing else), though I've been uninspired by a lot of the examples of it I've seen in practice.

One area which does see a lot of fashionable, Techcrunch-y startups is language learning - off the top of my head I can name Busuu, italki, and Voxswap which are language-learning social networks, ChinesePod and Skritter which are targeted at Mandarin learners, and Smart.fm and YC-funded Lingt which offer online flashcards. These, of course, are more aimed at individuals, suggesting that it's something much easier to target.

"Disrupting Education" is an interesting read; the author's thesis is that e-learning is a 'disruptive innovation', that will first find success in niche areas where traditional education cannot reach (for example, providing high school students courses like Arabic, which are difficult to find teachers for). There it will gain momentum until it begins to displace more traditional education (though he holds that it will empower human teachers, not replace them).




At Skritter, we spent a lot of effort trying to sell to schools. In the process, individual sales picked up on their own to the point where we realized we were wasting our time on the schools.

It's not that it can't be done. If you can directly make or save the school money, you can do it. But don't just try to help it teach better. Very few will pay for that.


+1 for ChinesePod




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