I really wish people would stop comparing this monitor to the $35k monitors. Yes, it's almost as good, maybe even 95% as good, but guess what? People are not paying $35k for the sake of it, that 5% is really bloody important. If it isn't important to you, you weren't going to buy the $35k monitor already. The reason they're so much more expensive is because they have features and specs that a small number of people find really important and will pay the premium for it. If we want to go down that line fine - but people can just as easily point to $2k displays that are 95% as good as the Apple one.
Having worked for eons in production, I can tell you that's not true. You see, coloring and tech prep work can be done on 95% monitors (compared to sony for example). Certain broadcast techies need 100% (broadcast engineering isn't in studios), and I would definitely challenge that as well - knowing and working with these people over the years.
What is happening in studios is this a) there needs to be a monitor that one can work on (95% IS FINE, broadcast engineering isn't in studios) b) wow factor for clients and dick showing contest in-front of them.
