Why do you make such a snide remark on a reasonable statement? $200 for a metal cross with 4 screw holes is egregious no matter whether it has a picture of a partly eaten apple on it or not. This is unrelated to any other qualities the monitor might have, it is still nothing but a VESA mount which could be included in the box or sold for a token price. They'd make a profit if they sold it at $20.
Yes. It's odd that they wouldn't use a vesa mount if they are targeting this market that often uses custom display mount grids. Or at at least include the bracket in the packaging. You can use a vesa mount and still support custom mounting brackets. Like my Dell 4ks all support vesa but use an alternative hook to actually connect and remove the monitor from the base.