Yup. They're in privacy because their biggest competitor is Android and this is their best angle. Tech advancements for phones are ho-hum at this point, so this is how they compete with carrier-based incentives for android phones on upgrade.
That's all fine and good, but privacy is a float, not a bool, and let's not assume Apple's going to go any further than they have to. They won't ever ask their users to do something inconvenient to get better privacy. They're not discussing specific threat models that they're trying to protect their users against. Just features that they support in specific use cases.
Which may sound like a hollow problem, but it leaves each user to deal with understanding all the threats they're under and what measures they should take. That's fertile ground for an adaptive adversary to work with.
That's all fine and good, but privacy is a float, not a bool, and let's not assume Apple's going to go any further than they have to. They won't ever ask their users to do something inconvenient to get better privacy. They're not discussing specific threat models that they're trying to protect their users against. Just features that they support in specific use cases.
Which may sound like a hollow problem, but it leaves each user to deal with understanding all the threats they're under and what measures they should take. That's fertile ground for an adaptive adversary to work with.