I think the average shopper would interpret "Staff Picks" as meaning "wine that the staff recommends" instead of "wine the store is hoping to sell." It's disingenuous at best.
For the record, my friend initially refused, and then compromised by labeling them "[Manager name]'s Picks".
I was being facetious. It definitely is extremely misleading based on any common understanding of what a “pick” implies in terms of quality or attributes of a product.
For the record, my friend initially refused, and then compromised by labeling them "[Manager name]'s Picks".