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Lots of people assume end caps are on sale, but they usually never are, its just stuff that the store wants to sell to you really badly, which usually means high margins (because of crap quality, or overpricing), or the brand is paying them for the privilege.



If you know the store you can usually tell. Low quality end caps don’t sell and end up as dumping grounds for stuff that needs to go.


Also stale inventory they want to move.




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