> We'll happily refund every penny you ever paid us if you simply ask
IANACFO, but I think your balance sheet for this business is going to be pretty wack. To guarantee this, you need to keep a pool for refunds (edit: and with your specific guarantee, isn't it all revenue ever?). If you don't, that can be a real issue with the business. This happened at Groupon:
That article explicitly mentions "big ticket deals" at "higher price points" as the problem there. Many SaaS businesses charge each customer pretty small amounts and get very few chargebacks. The time it takes to fight a chargeback, even if illegitimate, isn't worth the amount of the charge itself, to say nothing of the opportunity cost of getting more customers who want to pay.
IANACFO, but I think your balance sheet for this business is going to be pretty wack. To guarantee this, you need to keep a pool for refunds (edit: and with your specific guarantee, isn't it all revenue ever?). If you don't, that can be a real issue with the business. This happened at Groupon:
https://www.cfo.com/management-accounting/2012/04/groupon-re...