I'm looking forward to seeing what they come up with, eye tracking is a young industry with a lot of potential, great to see more people getting involved in it.
YouEye offers gaze tracks over videos of individual user tests as well as aggregated heatmaps on each page visited by a group of testers with the same task. Gazehawk offers a single heatmap of one static image. There is no user testing with Gazehawk.
- GazeHawk has the features you mentioned: video gaze tracks and aggregate heatmaps. Your claim of us offering "a single heatmap of one static image" has never been true: we launched with more than that.
- GazeHawk has user testing: that was also a launch feature.
Having worked with webcams in the browser I find it hard to understand how you can get the resolution / accuracy needed to do eye tracking. Is there a demo anywhere? Just seeing the dot move around the screen to where you are looking would be enough to see the technology works. I guess it could also be used to control games too.
It is a good question. One, the book was published relatively recently, but, two, the research and and testing took an inordinately long time to collect. Seems like nielsen could have benefited from SaaS based gaze tracking.
