Right, but leadership is needed to coordinate that change. The OSI needs to stand up and say "hey, the widespread use of permissive licenses is a threat to the open source community; please try to avoid them, and here's some ways you can accomplish your goals without a permissive license." Most open source projects aren't monetized, and most monetized projects won't be picked up by Amazon, so without a coordinated push permissive licenses are just the simplest way to go.
The FSF takes the more extreme stance that general adoption just doesn't matter. If big companies ban libraries using their recommended viral licenses, that's not a problem they're looking to solve; it just means the people writing free software will have an advantage.
