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Have you seen Google's growth chart? It was meteoric. All these things you mention came in or after 2007. Google was already a behemoth by the early 2000s and that was because it was just way better than anything else.



All the mass of marketing (ie, going mainstream) happened at around their IPO. 2003'ish.

Also, their growth after 2004 was linear not meteoric/exponentially and they are now in decline: https://trends.google.com/trends/explore?date=all&geo=US&q=%....


Do you know the parable of the blind men and the elephant?

If you are going to use a metric you have to show that it is relevant. It also helps if one agrees on what we are measuring.




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