On: Justice Department Is Preparing Antitrust Investigation of Google

[rmrfrmrf]

Every content site implements AMP for fear of losing Google traffic, not because customers wanted or demanded it.

[panarky → rmrfrmrf]

Gonna have to ask for a cite on this one.

Google search prefers sites that are fast. Amp makes sites fast.

Non-Amp sites that are equally fast and relevant get equal search ranking.

Is there any evidence whatsoever that Google ranks Amp sites higher because of Amp, instead of speed and relevance?

[josteink → panarky]

> Non-Amp sites that are equally fast and relevant get equal search ranking.

Nope. Amp ranks above everything else in a page-topping spinner.