> "But I was getting such good feedback that people loved it & were gonna buy it"
Welcome to creating your own business/project 101. Never trust feedback from friends, or basically anyone not handing you money or committing their own time to it.
This is the first hard lesson you learn and probably the most important one.
Also the fact she "flew out" a photographer and makeup artist was a questionable business choice for something that could have been tested for free, considering her apparent reach. Either way even bad press like this is good for business.
probably would have been a better business decision to eat the cost of 36 shirts, than fly a photographer and makeup artist out. now nobody gets shirts?
id also argue that influencer is the wrong word for a person with 2.6m subscribers but no influence.
She probably saw backstage videos from ads shooting by "real" brands and wanted to do something similar. So it was not a question of expenses and profits.
Agreed on all accounts ,I would not trust social media likes as a judge. Besides , bots don't have pockets , so they can't have wallets, there for they send no money
Welcome to creating your own business/project 101. Never trust feedback from friends, or basically anyone not handing you money or committing their own time to it.
This is the first hard lesson you learn and probably the most important one.
Also the fact she "flew out" a photographer and makeup artist was a questionable business choice for something that could have been tested for free, considering her apparent reach. Either way even bad press like this is good for business.