I often start with "did you check out Heyzap" or maybe a one line sentence about...

immad on Dec 14, 2010 | parent | context | favorite | on: Immad Akhund (YC W09): How to write a killer deck ...

I often start with "did you check out Heyzap" or maybe a one line sentence about Heyzap. It depends on the situation but most investors have at least seen your front page and the team/market help a lot in framing who you are and your idea.