The permanent nature of ads built into a map can be a good thing. The advertiser gets lifetime product placement and doesn't have to worry about the developer removing it. However, details are irrelevant if the map is only going to be played by a dozen people.
Advertisers will want metrics.The best place to get data will be directly from the game servers. You could make a small utility that gathers traffic/gameplay/map data and sends it back to you. Then you give server owners a piece of the action in exchange for sending you data and running more maps with ads.
If you go down that road, you might as well find a few hackers to make mods that dynamically place ads in the game. I'm guessing some games might already provide native functionality that could help with this.
The permanent nature of ads built into a map can be a good thing. The advertiser gets lifetime product placement and doesn't have to worry about the developer removing it. However, details are irrelevant if the map is only going to be played by a dozen people.
Advertisers will want metrics.The best place to get data will be directly from the game servers. You could make a small utility that gathers traffic/gameplay/map data and sends it back to you. Then you give server owners a piece of the action in exchange for sending you data and running more maps with ads.
If you go down that road, you might as well find a few hackers to make mods that dynamically place ads in the game. I'm guessing some games might already provide native functionality that could help with this.
By the way, Google is already doing web-based game ads: http://www.google.com/ads/games/index.html